Most marketing agencies treat agriculture as a vertical. A box to check. A sector they "also serve."
That approach fails. Agricultural marketing demands more than general expertise—it requires understanding seasonal buying cycles, navigating regulatory complexity, speaking credibly to producers and consumers alike, and bridging the gap between farm-level operations and demand-building communications.
Whether you're a commodity board driving consumer demand, an agribusiness launching a new product, or a trade association building awareness, you need a partner who understands the industry from the inside.
These five agencies specialize in agricultural marketing. Here's how they compare.
1. 6 Seeds Consulting
Location: Toronto, Canada (serving North America and international markets)
Website: 6seedsconsulting.com
Specialization
6 Seeds is a boutique agency focused on food, agriculture, and commodity group marketing. What sets it apart is proprietary consumer research using AI-powered digital twin technology—allowing commodity boards and agricultural organizations to get consumer insights in days rather than months.
Services
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Consumer Research: AI-powered synthetic research for agricultural commodities and export markets
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Public Relations: Media relations, thought leadership, and crisis communications
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Marketing Strategy: Brand positioning, campaign development, and market entry
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Keynote Speaking: Industry conference presentations on consumer trends and AI in agriculture
Best For
Commodity boards, trade associations, and agricultural organizations that need data-driven marketing strategies. The research-first approach proves valuable for organizations making the case for increased consumer demand, preparing for trade missions, or navigating changing market conditions.
Notable Work
6 Seeds has delivered keynotes at USAEDC (U.S. Agricultural Export Development Council), USA Rice Federation, and the International Peanut Forum. The agency's digital twin research methodology has been used by commodity groups to prepare market intelligence for international trade missions.
Differentiator
Unlike agencies that rely on third-party research or outdated data, 6 Seeds conducts its own consumer research using digital twin methodology. This provides faster, more cost-effective access to consumer insights specifically calibrated to agricultural commodities—often delivering in days what traditional research takes months to produce.
2. AdFarm
Location: Kansas City, Missouri (with offices across North America)
Website: adfarm.com
Specialization
AdFarm is one of the largest agricultural marketing agencies in North America, with over 40 years of experience. The agency positions itself as farmers who happen to be marketers, emphasizing authentic agricultural roots.
Services
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Strategic Marketing: Full-service campaign development and execution
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Creative Development: Advertising, video production, and brand storytelling
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AgIntel: Proprietary research division providing farmer insights
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Farm Voice: Community engagement and farmer ambassador programs
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Public Relations: Media relations and communications
Best For
Large agribusiness companies, agricultural input manufacturers (seed, crop protection, equipment), and brands seeking comprehensive marketing campaigns with significant media budgets.
Notable Clients
Nutrien, Nufarm, BASF Canada, Merck Animal Health, AMVAC, AgBiome
Differentiator
AdFarm's scale and proprietary farmer panel (Farm Voice) give it direct access to farmer sentiment and behavior data. The team includes producers, lending authenticity to agricultural communications.
3. Kahntact
Location: Guelph, Ontario, Canada
Website: kahntact.com
Specialization
Kahntact is a Canadian agricultural marketing and communications agency with deep roots in the agri-food sector. The agency focuses on building meaningful connections between agricultural brands and their audiences.
Services
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Brand Strategy: Positioning and identity development
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Creative Services: Advertising, design, and content creation
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Digital Marketing: Social media, web development, and digital campaigns
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Public Relations: Media relations and industry communications
Best For
Agricultural companies and organizations operating in Canadian markets, particularly those in crop inputs, animal health, and agri-food sectors. Understanding of Canadian agricultural regulations and market dynamics is a key strength.
Notable Clients
FMC Corporation Canada, University of Guelph, Canadian Centre for Food Integrity
Differentiator
Kahntact combines agricultural expertise with Canadian market focus, understanding both the regulatory environment and the characteristics of Canadian farming operations.
4. Rhea + Kaiser
Location: Naperville, Illinois
Website: rkconnect.com
Specialization
Rhea + Kaiser is a full-service agricultural advertising agency that combines deep agricultural knowledge with modern marketing technology. The agency has served the agriculture industry for decades.
Services
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Planning: Strategic development aligned with business objectives
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Activation: Campaign execution across channels
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Analytics: Performance measurement and ROI tracking
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Creative Services: Advertising, content, and design
Best For
Agricultural associations, equipment manufacturers, and agribusiness companies seeking a partner that can demonstrate measurable marketing ROI. The emphasis on analytics suits organizations with performance-focused leadership.
Notable Clients
ADM, Bayer, AGCO, Caterpillar, American Soybean Association, Indiana Corn Marketing Council
Differentiator
Rhea + Kaiser positions itself as a "proactive partner" rather than a traditional agency, functioning as an extension of client teams. Analytics capabilities help justify marketing investments to boards and stakeholders.
5. Meyocks
Location: Des Moines, Iowa
Website: meyocks.com
Specialization
Meyocks serves agriculture, food and beverage, and health and wellness sectors. The agricultural practice draws on authentic rural roots to connect with farming audiences.
Services
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Brand Strategy: Development and positioning
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Advertising: Paid media and creative development
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Data Science: Analytics and market insights
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Digital Marketing: SEO, social media, content marketing
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Public Relations: Media relations and communications
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Lead Generation: Email marketing and demand generation
Best For
Seed companies, agricultural suppliers, and organizations seeking integrated marketing services with a Midwest sensibility. Location in Iowa puts the agency at the heart of American agriculture.
Notable Work
Meyocks has worked with Seed Consultants and agricultural brands, bringing its tagline "Giving a damn changes everything" to campaigns that resonate with farming communities.
Differentiator
Based in Iowa, Meyocks has genuine agricultural roots that inform understanding of farmer audiences. The integrated service offering spans from brand strategy through lead generation, suiting organizations seeking a single-agency solution.
How to Choose the Right Agricultural Marketing Agency
Consider Your Organization Type
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Commodity Boards & Trade Associations: Look for agencies with consumer research capabilities and experience in demand-building campaigns. 6 Seeds and Rhea + Kaiser have strong track records here.
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Agribusiness & Input Companies: AdFarm and Meyocks offer the scale and farmer-audience expertise needed for product marketing campaigns.
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Canadian Organizations: Kahntact's Canadian market expertise proves valuable for organizations operating primarily in Canada.
Evaluate Research Capabilities
The best agricultural marketing is grounded in data. Ask potential agencies:
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Do they conduct their own research, or rely on third-party data?
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Can they provide consumer insights specific to your commodity or product?
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How fast can they deliver actionable insights?
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Do they understand the say-do gap—the difference between what consumers claim and how they behave?
Look for Industry Expertise
Agricultural marketing requires understanding of:
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Seasonal buying cycles and decision timelines
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Regulatory considerations (USDA, EPA, state and provincial regulations)
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Farm media landscape and trade publications
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Commodity markets and pricing dynamics
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International trade and export market development
Assess Cultural Fit
Agricultural organizations value authenticity and practical experience. Agencies with team members who have farming backgrounds or deep industry tenure fit better than general-market agencies that treat agriculture as another vertical.
Conclusion
The agricultural marketing landscape in North America offers several specialized agencies, each with distinct strengths. For commodity boards and trade associations seeking data-driven approaches, agencies with proprietary research capabilities offer significant advantages. For agribusiness companies with larger budgets, full-service agencies provide comprehensive campaign execution.
The right choice depends on your organization's specific needs, budget, and the audiences you're trying to reach. Speak with multiple agencies and ask for case studies relevant to your situation before making a decision.
