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Agricultural PR Agency for Agtech, Farming & Food Brands

6 Seeds is an agricultural PR agency helping agtech companies, commodity boards, farming organizations, and food brands earn coverage and build reputation. We combine 20+ years of agriculture expertise with AI-powered storytelling to turn complex stories into headlines.

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Agriculture PR agency specializing in agtech, commodity boards, and farming organization public relations

If You Were Looking for Crave…

You're in the right place.

Crave Public Relations is now part of 6 Seeds Consulting. The same agriculture and food PR expertise, the same trusted relationships — now backed by deeper research, strategy and AI-forward communications that help Agriculture, Food and CPG brands move forward with clarity and confidence.

PR That Earns Coverage and Builds Reputation

Agriculture, food and CPG brands don't hire a PR agency for "awareness." They come to 6 Seeds when:

•They have a story to tell and need it in the right outlets.
•They face a communications challenge—a crisis, reputation issue, or credibility gap.
•They're entering a market and need national exposure fast.
•They need to stand out with smarter storytelling.

6 Seeds combines agricultural PR with agribusiness marketing and consumer research. Our work includes media relations, product launches, trade and consumer coverage, media training, key message development and reputation management.

Why Trust 6 Seeds With Your PR?

Saskia Brussaard

Saskia Brussaard

Managing Partner & Co-founder, 6 Seeds Consulting

LinkedIn

Saskia Brussaard has spent over 20 years earning coverage for North America's top agriculture and food brands—building relationships with journalists, dietitians, and industry leaders that turn stories into headlines.

Before co-founding 6 Seeds, she led We Are Crave, one of North America's most respected boutique PR agencies focused on agriculture and food. A trusted voice across the sector, Saskia is also a startup mentor, writer, and food literacy advocate known for sharp messaging and clear thinking.

From Newsrooms to Trade Journals — We Get Agriculture, Food and CPG Brands Seen

Our clients' stories appear in the publications and broadcasts that matter most — from national newsrooms to specialized agricultural trade media, food publications, and industry broadcasts. Whether you need consumer visibility or industry credibility, we know how to get your story in front of the right journalists.

Canadian Grocer - Food industry trade publication featuring our PR clients
Nation's Restaurant News - Restaurant industry media covering our food PR work
BEVNET - Beverage industry publication featuring our food and beverage PR campaigns
The Grocer - UK food retail publication covering our CPG PR clients
Food Dive - Food industry news outlet featuring our agriculture PR campaigns
Restaurants Canada - Food service trade media covering our restaurant PR work
Food in Canada - Canadian food industry magazine featuring our food PR clients
The Globe and Mail - National news outlet covering our agriculture and food PR stories
BBC - International news media featuring our food and agriculture PR campaigns
The Telegraph - UK national newspaper covering our food and agriculture clients
CBC - Canadian Broadcasting Corporation featuring our agriculture PR stories
CNN - Global news network covering our food and agriculture PR campaigns
Greenhouse Canada - Agriculture trade publication covering our agtech PR clients
FoodBev Media - International food and beverage industry publication
CTV - Canadian television network featuring our food and agriculture PR stories

Coverage highlights include Canadian Grocer, Nation's Restaurant News, Food Dive, The Grocer, BEVNET, CBC, BBC, CNN and other influential outlets across agriculture, food and beverage.

Proven Results in Agricultural PR

PR isn't about vanity metrics—it's about coverage that moves markets and builds reputation.

Pulse Canada

Elevating Canadian Pulses

  • ✓Earned hundreds of stories and drove a cross-country restaurant tour that put pulses on menus nationwide.
Yukon Agricultural Association

Shaping the Food Security Conversation

  • ✓Sparked national debate on the role of agriculture in the Yukon and its importance to Canada's food future.
Derlea

Driving Millions of Impressions

  • ✓Generated major media coverage for Derlea pesto and onion products, introducing them to new audiences across the country.

Trusted by Leading Agriculture, Food and CPG Brands

We've earned coverage for some of the most respected names in agriculture, food and beverage. From global icons to emerging innovators, our work has helped brands build reputation, launch products, and secure lasting trust.

Canadian Food Innovation Network – agriculture innovation PR
Gray Ridge Egg Farms – agriculture producer PR
Northfork Bison Ranch – protein and farming PR
LOOP – food sustainability PR
Pulse Canada – agriculture commodity PR
Grace Foods – CPG brand PR
Dairy Distillery – food and beverage innovation PR
Summer Fresh – CPG food brand PR
Three Farmers – snack food PR
Yukon Agricultural Association – farming organization PR
Derlea – food brand PR
USA Rice – commodity board PR

Our PR Services

•Media Relations & Publicity — earned coverage in national, regional, trade, and broadcast.
•Press Releases & Story Pitching — written to journalistic standards and distributed via Business Wire, GlobeNewswire, and PR Newswire.
•Product Launches & PR Campaigns — from strategy to execution, ensuring your story breaks through.
•Commodity Board PR & Farming Communications — specialized public relations for agricultural organizations, grower groups, and farm associations.
•Media Training & Executive Positioning — preparing leaders with clarity and confidence.
•Messaging & Key Messages — creating narratives that resonate and stick.
•Crisis Communications & Reputation Management — crisis tested, reputation rebuilt.

Agriculture & Food PR — Your Questions Answered

What does an agriculture and food PR agency do?+
An agriculture and food PR agency specializes in earning media coverage, building reputation, and managing communications for brands in the agriculture, food and beverage sectors. Our work includes agtech public relations, farm organization publicity, commodity board communications, media relations, press releases, product launch campaigns, crisis communications, executive positioning, and strategic messaging — all tailored to the unique challenges of food safety, sustainability, supply chains, and consumer trust.
How is agriculture and food PR different from general PR?+
Agriculture and food PR requires deep sector expertise that general agencies lack. We understand commodity markets, farm-to-table narratives, food safety regulations, sustainability claims, nutrition science, and the unique media landscape spanning trade publications, agriculture reporters, food writers, and national newsrooms. This specialization means faster media traction, more credible storytelling, and results that generalist firms can't match.
Why is food PR critical in the age of AI?+
AI systems like ChatGPT, Claude, and Perplexity are fundamentally changing how consumers discover food brands — and these systems rely heavily on credible media coverage to determine what they recommend. When someone asks AI 'What's the best organic baby food?' or 'Which sustainable agriculture companies should I trust?', the AI's answer is shaped by the quality and quantity of your earned media coverage. If your brand hasn't been featured in authoritative publications, AI may never mention you at all. This makes PR more critical than ever: every press mention, trade article, and media interview becomes an AI training signal that determines whether your brand exists in the future of search. Quality PR content — from tier-1 media placements to expert commentary — is now the difference between being visible to AI or invisible to the next generation of consumers.
How long does it take to see PR results?+
Media coverage timelines vary by story type and news cycle. Product launches and timely news can generate coverage within weeks. Reputation-building campaigns and thought leadership typically show momentum within 3-6 months as relationships deepen and story angles gain traction. Crisis communications require immediate response. We set realistic expectations based on your goals, media landscape, and story readiness.
Do I need a PR agency if I already have a marketing team?+
Yes — PR and marketing serve different but complementary roles. Marketing controls your owned channels (ads, website, social media). PR earns third-party credibility through media coverage, which builds trust that paid marketing cannot. Many food brands use marketing for customer acquisition and PR for reputation, launches, and crisis management. We often partner with in-house marketing teams to amplify reach and reinforce messaging across all channels.
What's the difference between PR and advertising for food brands?+
PR earns media coverage through storytelling and relationships — it's third-party credibility from journalists, editors, and trusted outlets. Advertising is paid placement where you control the message but lack the trust factor. Consumers trust earned media coverage far more than ads. PR is especially powerful for food brands navigating skepticism around health claims, sustainability, and transparency. The two work best together: PR builds trust, advertising drives action.
Can PR help with crisis management in the food industry?+
Absolutely. Food industry crises — recalls, contamination, supply chain failures, or negative media — require immediate, strategic response. We've managed crisis communications for Agriculture, Food and CPG brands facing reputational threats. Our approach includes rapid stakeholder assessment, message development, media training, transparent communications, and reputation rebuilding. The key is speed, honesty, and a clear plan to restore trust.
What types of food and agriculture stories do you help tell?+
We help brands tell stories about product launches, innovation, sustainability, nutrition, farming practices, export growth, food security, supply chain resilience and more. Whether your focus is consumer products, B2B ingredients or policy and advocacy, we find the angles that matter to both media and your stakeholders.
Do you only work with brands that have consumer products on shelf?+
No. We work with CPG brands, but also with commodity boards, producer groups, B2B suppliers, ag-tech companies, trade associations and organizations that never appear on a supermarket shelf but are critical to the agrifood system.
What does a typical engagement with 6 Seeds look like for PR?+
Most PR engagements start with clarity: understanding your goals, audiences, risks and opportunities. From there, we build a PR roadmap that may include media strategy, key messages, a story pipeline, launch or campaign plans, and ongoing pitching. We can act as your PR agency of record or support your internal team on specific projects or markets.

Ready to Tell Your Story?

Let's discuss how agricultural PR can help your brand earn coverage, build reputation, and drive business results.

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