Explore insights that help food, beverage, and agriculture brands lead with confidence.
From AI and sustainability to consumer trends research, PR and strategic communications, our articles unpack what's changing—and how to stay ahead in a fast-moving food system.
Written for leaders across food, beverage, and agri-food, Insights delivers strategic perspective and practical guidance—helping you fix what's broken, fuel what's next, and find your way forward.
Why Traditional Press Releases Fail in the AI Era Most press releases are still written for journalists, not algorithms. Yet large language models (LLMs) such as ChatGPT and Perplexity now ofte...
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Each fall and winter, many retailers and analysts publish smart forecasts about what we will eat and why, in the coming year. We decided to run a friendly reality check: take a few of the headline pre...
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Two senior staffers from a commodity board had just landed in our office with a familiar problem: a thick binder of last year’s “definitive” market report, a trade mission in six weeks, and a blunt qu...
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Remember when getting your food company noticed meant landing a feature in Food Business Magazine and calling it a win? Those days are officially over. In 2025, that same article isn't just building b...
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Innovation in CPG is often associated with new flavors, formats, or packaging. The stuff we can see and hold and taste. It's fun and exciting. But behind the scenes, often quietly and with little fuss...
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Meet Your New AI Shopping Assistant As you might imagine, I am a total and utter addict when it comes to industry studies and other data releases. So when Provoke Insights released their Grocery Tren...
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Innovation in CPG is often associated with new flavors, formats, or packaging. The stuff we can see and hold and taste. It's fun and exciting. But behind the scenes, often quietly, AI is transforming...
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