Explore insights that help food, beverage, and agriculture brands lead with confidence.
From AI and sustainability to consumer trends research, PR and strategic communications, our articles unpack what's changing—and how to stay ahead in a fast-moving food system.
Written for leaders across food, beverage, and agri-food, Insights delivers strategic perspective and practical guidance—helping you fix what's broken, fuel what's next, and find your way forward.
Every fall, the internet fills up with lists about the next big thing in food — adaptogenic gummies, protein pancake mixes, butter-in-everything. So we trained our AI-powered synthetic personas —...
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Beef tallow is everywhere in 2026 trend forecasts. Whole Foods featured it. Food journalists are writing about it. Your social feed probably has at least three posts about golden fries and "ancestral...
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Each year, the Whole Foods Market Trends Council looks ahead to identify what will shape how and what we eat. Their 2026 forecast reads like a window into the next stage of the modern food movement—...
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Rural communities account for more than 70 percent of U.S. land and generate over $2 trillion in economic output, according to McKinsey & Company . Yet most food and beverage brands treat rural mark...
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Last week, this graph made the rounds on X/Twitter (credit to John Burn-Murdoch / @jburnmurdoc). I immediately thought it captured the zeitgeist we are observing perfectly. People are far more introve...
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Ozempic isn’t just changing waistlines—it’s reshaping product strategy across the CPG sector. In 2024, Novo Nordisk, the maker of Ozempic and Wegovy, reported growth of up to 27 percent. Ozempic alone...
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My first cup of coffee was exactly that—a cup. Or more likely, a mug. It was love at first sip, albeit tempered at the time with milk and sugar. I’ve since graduated to simple and black. But there’s a...
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Ozempic isn’t just changing waistlines—it’s reshaping product strategy across the CPG sector. In 2024, Novo Nordisk, the maker of Ozempic and Wegovy, reported growth of up to 27 percent. Ozempic alone...
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