Explore insights that help food, beverage, and agriculture brands lead with confidence.
From AI and sustainability to consumer trends research, PR and strategic communications, our articles unpack what's changing—and how to stay ahead in a fast-moving food system.
Written for leaders across food, beverage, and agri-food, Insights delivers strategic perspective and practical guidance—helping you fix what's broken, fuel what's next, and find your way forward.
The U.S. government just turned 40 years of nutrition guidance on its head. Meat, dairy, and healthy fats now sit at the top of the pyramid. Grains—the foundation of dietary advice since the Reagan er...
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PR for Export-Driven Food and Agriculture Brands: How to Approach Canada What commodity boards and CPG brands need to know before entering the Canadian market Canada is one of the most attractive yet...
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PR for Export-Driven Food & Agriculture Brands: How to Approach the Philippines (2026) What commodity boards and CPG brands need to know before entering the Philippine market The Philippines is one of...
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PR for Export-Driven Food & Agriculture Brands: How to Approach India (2026) What commodity boards and CPG brands need to know before entering the Indian market India is not a short-term export win, b...
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PR for Export-Driven Food & Agriculture Brands: How to Approach Mexico (2026) What commodity boards and CPG brands need to know before entering the Mexican market Mexico is one of the most commerciall...
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PR for Export-Driven Food & Agriculture Brands: How to Approach Germany What commodity boards and CPG brands need to know before entering Europe’s most demanding market Germany is Europe’s largest foo...
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PR for Export-Driven Food & Agriculture Brands: How to Approach England and the UK What commodity boards and CPG brands need to know before entering the UK market England and the UK remain one of the...
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PR for Export-Driven Food & Agriculture Brands: How to Approach South Korea What commodity boards and CPG brands need to know before entering the Korean market South Korea is one of the most dynamic a...
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Looking Back to Look Forward: How 6 Seeds Has Shown Up as a Thought Leader in Food and Agriculture By Andreas Duess, CEO & Co-Founder, 6 Seeds Consulting Thought leadership is often reduced to visibil...
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Ask consumers if they care about sustainability. Most say yes. Ask if they'd pay more for sustainably-produced food. Most say yes. Watch what they actually buy. Price wins almost every time. This is t...
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Every commodity board will face a crisis. Food safety incidents. Activist campaigns. Trade disruptions. Production practice exposés. The question isn't if—it's when, and whether you're prepared. Most...
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Search is fragmenting. Google still dominates, but consumers increasingly get answers from ChatGPT, Perplexity, Claude, and AI assistants embedded in every device. When someone asks "what's the health...
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Commodity boards have a communications problem most brands don't face: you're promoting a category, not a product. There's no logo on a pork chop. No brand name on a bushel of soybeans. When consumers...
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You've been asked to commission market research. Maybe it's for a trade mission, a new product launch, or justifying next year's marketing budget. You need consumer insights, competitive intelligence,...
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Most farm marketing operates on intuition. Experienced marketers develop a feel for what works based on years of trial and error. That intuition has value—but it has limits. Markets shift. Consumer pr...
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The agricultural advertising playbook hasn't changed much in decades. Farm publications. Trade shows. Field days. Radio spots during the morning market report. These channels still matter. But the far...
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Most marketing agencies treat agriculture as a vertical. A box to check. A sector they "also serve." That approach fails. Agricultural marketing demands more than general expertise—it requires underst...
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Every year, the U.S. government allocates significant budget to help American agricultural producers sell their products overseas. Most commodity boards and agricultural trade associations know this f...
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The room was tired. Two senior staffers from a commodity board had landed in our office with a familiar problem: a thick binder containing last year's "definitive" market report, a trade mission in si...
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"Beef. It's What's for Dinner." "Pork. The Other White Meat." "Got Milk?" You've heard these campaigns. You probably didn't know they were funded by farmers. These iconic taglines came from checkoff p...
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Every fall, the internet fills up with lists about the next big thing in food — adaptogenic gummies, protein pancake mixes, butter-in-everything. So we trained our AI-powered synthetic personas —...
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